Back to Basics and Purple Cows

If you’ve been following along, you know I think my powerlifting coach is great and summer was challenging for us as individuals and as partners. The last strength cycle knocked me flat, literally. My left knee developed an awkward ache and tightness, I was too wiped to get accessory work at my big-box gym for the final ten days, and eventually I lay on the floor of the barn hoping I wouldn’t have to get up and squat anytime soon while we reflected on the mess we were. This cycle had been ambitious and complex with some form of each major lift on each of three days. In exchange for all of this misery, my maxes didn’t move.

After assessing the knee and figuring out it hurt on exertion, he offered “If you have questions about your knee, you should get it checked out.”

From the floor I reply “Why? All they are going to do is tell me to rest and ice it.”

Ain’t nobody got a co-pay for that. He also observed I was old and a woman and didn’t recover like a young man. “Differently,” he said. Yippee-kai-ay.

We laid off squats for a week. Prayer works.

I wasn’t the only one struggling with the programming. His weightlifting was suffering. Back in the barn, he made an announcement. “This was too complicated. I think I’m going back to basics. We will do one lift per day, a variation for strength and then another variation 5 x 5 for hypertrophy. It will be a hybrid cycle.”

We are now at Week 2 of the new plan with time and space to chat about Big Ideas instead of being exhausted and cranky and making small talk. Tonight’s topic was Seth Godin’s Purple Cows, giving people their pickles, and figuring out what makes a service provider unique. As part of a new hire process at a local barbell club he was asked to watch a TED talk by Seth Godin…

 

What is my coach’s Purple Cow?

There were somewhere north of 100 other exercise science graduates walking across the stage with my coach. There were maybe a half-dozen of those 100 who are as obsessed with building training spreadsheets, but still, a half-dozen this year and there will be another half-dozen each year. He prides himself on being highly technical and inhaling Russian, Bulgarian, and Chinese training programs while developing his own process. His Instagram feed is his teaching tool, full of training minutia, with the exception of just a few posts.  What is his Purple Cow? Can you tell? It won’t appeal to everyone, but for those who are destined to be loyal clients this thing makes him irreplaceable. I’m not telling him, as payback for squat days and not talking about the new A Star is Born until I see it. He’s not the only one who loves his process.

Developing self-awareness is the pre-cursor to the intimacy challenges of early adulthood. I like this Khan Academy video explaining Erikson’s psychosocial stages, but all I’m interested in today are “Identity vs Role Confusion” and “Intimacy vs Isolation”. Longer life spans and a relatively wealthy society have conspired to extend the time we are allowed to spend in adolescence/ “Identity vs Role Confusion” well into our 20s. Developing supple answers to The Big Four (h/t to Krista Scott-Dixon)

  • Who are you?
  • What’s important to you?
  • What are you willing to trade?
  • What is non-negotiable?

allows individuals to move forward into intimate relationships conscious of what they have to offer as well as their wants and needs.

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What the heck is intimacy anyway? Let’s borrow this one from Weinbarger, Hofstein, and Whitbourne (2008)

Intimacy was defined as the potential to establish close relationships involving high levels of communication, closeness, and commitment.

[Without going full Bowenian (and you never go full Bowenian), spot me the idea when we say “closeness” we are talking about closeness-caregiving and not enmeshment, those icky relationships where the one partner is trying to manage the other’s feelings/solve their problems and personal boundaries are for people who don’t care enough.]

The Eriksonian definition of intimacy also defines modern marketing. Social media enables high levels of communication, perceived closeness, and commitment to a brand which expresses shared values and ideals or aspirations. Godin’s Purple Cow. Further, the more authentic the communication, closeness, and shared values, the more loyal the fan. From a psycho-social perspective, as a human, failure to stake out an identity independent of authority figures and peers expectations leaves the individual wandering in the wilderness looking for a tribe he can’t describe and feeling out-of-place and discontented at best. Using this psycho-social perspective, as a brand, failure to stake out an identity independent of the larger, undifferentiated market leaves a brand wandering looking for clients he can’t describe and feeling unnecessary or unappreciated at best.

My spouse tells it this way:

When we’re little, we’re playing in the sandbox and some new kid comes into the sandbox. We both like the sandbox and so we’re friends for now. If the new kid also likes the same flavor of Kool-aid, we’re besties. When we get older, the process is the same and we pretend it’s more complex. If you can’t decide if you like orange or grape flavor better, or all flavors are just as good, or if the flavor you think you like depends on what the last new kid liked, how can you find your True Besties?

My coach’s Purple Cow follows him everywhere, and for the moment, like Mr. Snuffleupagus, the Purple Cow is large and just out of view.

He asked me what my pickle was, as a client, but that’s another post because I think I misspoke.

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